Why Your Nonprofit Needs a Brokerage Account
If your nonprofit doesn't have a brokerage account, you're probably leaving money on the table without knowing it. The donors with the most to give would rather hand over appreciated stock than write a check, because the tax math works out better for them. But if you can only take cash, they either sell the stock and give you less, or they skip you and give to a peer organization that can receive it. And while you're waiting on those gifts, your reserves are likely sitting in a checking account with little return.
Karen Houghton, CEO of Infinite Giving, a fiduciary financial partner built only for nonprofits, breaks all of this down with Hiline's Matt Gardner on the Fiscally Awesome Podcast. Karen and Matt talk about why traditional banks fail nonprofits, why asset-based giving is up 135% but mostly landing with the largest organizations, and what a modern financial setup for a small-to-midsize nonprofit actually looks like.
What you'll learn
- Why 90% of nonprofits don't have a brokerage account, and the stock gifts they're turning away without knowing it
- The hidden operational costs of "free" traditional banking solutions
- Why high-capacity donors hold wealth in assets, not cash – and what that means for fundraising
- How a nonprofit can get its donation page, brokerage accounts, and investment strategy live in about thirty minutes of onboarding
Ready to move your nonprofit from reactive to proactive?
If your organization is juggling five bank accounts, missing stock gifts, or losing ground to inflation on reserves, our nonprofit bookkeeping and advisory team can help. We partner with platforms like Infinite Giving so small and midsize organizations get the back-office and the donor experience they need without managing it in-house. Book a consultation today.
Resources mentioned in this video
About the guest
Karen Houghton is the founder and CEO of Infinite Giving, a fiduciary financial partner built only for nonprofits. Before starting the company, Karen was a nonprofit executive director, spent ten years in venture capital and technology, and has served on multiple nonprofit boards, including the board of trustees at Berry College. That combination of fundraiser, board member, and investment advisor shapes how Infinite Giving works with the hundreds of nonprofits on its platform today.
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